Naming & copywriting specialists, Auckland, New Zealand
 
Namery
 
      
Safe to Talk
 

The Namery was engaged by Insight Creative to develop a name for a new sexual violence helpline for the Ministry of Social Development. A shortlist of names as well as logos, colours and photographic approaches was tested with multiple audiences and stakeholder and the result was 'Safe to Talk'. A simple, human and approachable name that helps position the safety of the service while also encouraging people to speak up.
 
 
 
2018
 
 
 
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