Naming & copywriting specialists, Auckland, New Zealand
Te Wai

Voice Brand Agency were asked to reposition Kelly Tarlton's Underwater World to help it compete with larger, big-budget overseas aquariums. The Namery worked with Voice to create a simple and evocative new name, 'Te Wai' (our waters) - a name that expanded Kelly Tarlton's offering to be about all things water - from our oceans to our lakes and rivers, to the wildlife and sea creatures within and around them.
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