Naming & copywriting specialists, Auckland, New Zealand
 
Namery
 
      
Little Sweete
 

Little Sweete tablets are a low-calorie, stevia-based sugar substitute that's a healthier alternative than many low-calorie products. Sarah worked closely with Chalis Group to firstly create a name and identity for the product (a name that has also been taken up in other markets around the world), followed by a light-hearted but very relevant magazine campaign targeted at women. And importantly, a campaign that understands women and how they think about calories!
 
 
 
2012
 
 
 
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