Naming & copywriting specialists, Auckland, New Zealand


The Namery® loves nothing better than creating a brand’s tone of voice. Founder, Sarah Walter, is an accomplished copywriter who has helped create the language behind many iconic New Zealand brands.

Strategic planning

We offer basic strategic guidance as part of your naming project. However, if additional strategic insight, competitive analysis or market research is needed, we can tap into our resource of experienced strategic consultants to provide a clear, simple single-minded proposition … from which we can create a clear, simple name.

Naming research

We can connect you to a highly experienced, independent research consultant, who can conduct qualitative and/or quantitative research on brand or product names, taglines, logo design, packaging design or advertising.

Trademark checks

TThe Namery® is a creative service. We’re not IP specialists, although if needed, we can offer a comprehensive trademark check and registration service through leading intellectual property firm, James & Wells Intellectual Property. We always recommend a full legal check on your chosen brand name before you commit to a name.

Website domains

When finding the perfect brand name, website availability is the first thing we check! While many of the great dotcom’s are taken; with a little creativity, we can find new words and combinations that work equally well.

Brand identity

We work with many talented logo and packaging designers, so we can bring in the right designer to create an amazing identity for your new brand - be it a logo, business card or your entire visual identity.


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