Naming & copywriting specialists, Auckland, New Zealand
 
Namery
 
      
THE WHAT | THE HOW | THE WHO
 
 
 
THE HOW
 
To help you pinpoint the perfect name, we've developed our proprietary four-stage process:

DISCOVE®Y By defining and analysing your objectives, opportunities and challenges, target audience and competitive environment, our brand strategists can nail a clear, compelling brand positioning from which to create a clear, compelling name.

NAME®Y Next, we generate a long-list of names that meet the brief, using a variety of naming approaches including descriptive, functional, evocative, aspirational and/or coined names. Includes preliminary checks of trademark & domain availability.

REFINE®Y We evaluate leading names against the proposition, competition, linguistics and phonetics, then refine and check further to until we have a clear shortlist of contenders supported by written rationales.

DELIVE®Y You’re presented with our recommended shortlist of creative, viable and meaningful brand names that meet the brief. If desired, we can also deliver your logo, tagline, brand story, tone of voice and brand identity.

 
   
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